Marketing & Advertising Committee

The marketing committee’s role is to enhance Birmingham’s image as a retail, service and entertainment destination. The marketing committee provides direction on the BSD's marketing, branding, and messaging initiatives. The Committee shall be responsible for:

• Providing direction on the Birmingham Magazine.
• Build on current brand and develop creative market outreach programs.
• Advise staff on strategies and development for various marketing communications channels and web presences including, electronic/social media (e.g. Facebook, Twitter, LinkedIn, etc.), newsletter, public relations, website, printed collateral, television, and radio advertising.
• Maintain and build relationships with key industry partners and members of the press in conjunction with staff efforts.

Special Events Committee

The BSD hosts and sponsors many special events during the course of the year. Some events are designed as retail driven activities while others are image-builders for the city and provide opportunities for you to introduce your business to potential new customers. For a calendar of events please visit our website www.ALLINBirmingham.com. Some events include:

• Birmingham Restaurant Week in January/February
• Birmingham Farmers Market, Sundays May-October
• Day On The Town street fair and sidewalk sale in July
• Birmingham Movie Nights in June, July and August
• Birmingham Cruise Event in August
• Holiday Tree Lighting and Santa House in November
• Birmingham Winter Markt in December

Maintenance and Capital Improvements Committee

Birmingham BSD works hard to create an attractive, safe and pedestrian friendly shopping environment. Some of the projects include:

• Holiday lighting and decoration throughout downtown.
• Sidewalk snow removal in front of all businesses in the BSD.
• Summer Floral program with over 185 baskets and 35 planters around the downtown area.
• Storefront flower watering in the summer, in conjunction with the City of Birmingham DPS.
• Daily trash clean-up in the downtown area.

Business Development Committee

Business development and retention has taken a significant role in the BSD’s Activities. In 2009 the BSD hired a retail leasing consultant to help fill some of the vacant storefronts with significant retailers that can help anchor the other businesses. In addition, the BSD’s role includes:

• Maintain a database of all members and a list of available retail and office space on www.ALLINBirmingham.com and in print.
• Work closely with commercial real estate brokers, property owners and managers to maintain a healthy retail and business mix in the central business district.
• Develop and maintain marketing materials designed to tell Birmingham’s story to retailers and to commercial real estate professionals.

Join a BSD Committee

Become more involved with the Birmingham Shopping District by filling out an application to join one of the following committees: Business Development, Special Events, Maintenance and Capital Improvements and/or Marketing. The BSD Board will review your application and you will be notified regarding the status of your request. Download the rules and application today!